The latest social media site to join the ranks of Facebook, LinkedIn and Twitter is Pinterest. Haven’t heard of it? You will. With over 10 million users, it is quickly rivaling Google+ and YouTube for traffic.
For those of you who don’t know about Pinterest, it is a visual site that allows you to post or PIN pictures to your wall, or a wall of your choosing. It might seem more like a B2C site and it has been historically a strong site for people selling jewelry, crafts, or major retailers highlighting new products.
But lately, it has gotten some traction as a traffic generator for business marketers too. Here are a couple of considerations for including Pinterest in your social media marketing efforts.
- Pinterest is a visual medium, so think about the visuals you already have in your content library. These could be cool pics, images from the covers of your white papers or ebooks, visuals from your blog posts with links back to those posts, even pictures from behind the scenes at your company. All these could capture traffic from Pinterest and drive visitors back to your site.
- Expand your definition of visuals and you can include data and charts too. Graphs, charts, even illustrations communicate complex thoughts in a single picture. This type of content is perfect for Pinterest.
- Take photos of happy customers and PIN them as well. This gives everyone a warm and fuzzy feeling about your firm and helps potential prospects feel more familiar with your company and therefore more comfortable reaching out to you.
- Use dedicated landing pages associated with your pins so that you can track traffic from Pinterest and measure the effectiveness of your efforts.
- Comment on other people’s pins. This will give you some additional exposure and when people see your comments they might eventually find your site, your blog and your content.
- Promote your Pinterest content through other, more popular, social sites. Create a Tweet or a Facebook post that links to your Pinterest page. Pinterest is hot, so these extended networks might be interested in seeing what someone else is doing on a newer social site.