Posts Tagged ‘marketing’

This is a great video that explains PCI Compliance.  VMS-Washington encourages all business owners to learn more about credit card processing so they can save more money on their processing, learn better ways to processing and to know right from wrong when talking to a potential credit card processor.

If you’re interested or want more information about interchange and better rates from an “A Rated” company contact us, VMS-Washington is giving businesses the Summer Deal of the Year.  For a limited time we are offering rock bottom rates for new and existing businesses.  The questions we always ask business owners are:

  • Have you checked out your current or potential merchant service company on the BBB?
  • Does your current provider or potential provider promote your business?
  • Does your current provider or potential provider send referrals your way?
  • Are you getting the best rates in town?
  • Has your current or potential merchant told you about the Durbin Amendment?

Wouldn’t you want an A rated company that and will promote your business though their social media and monthly newsletters.  For more information contact us.

Thank you,

VMS-Washington
washington@valuedmerchants.com
www.vms-washington.com
800.531.8575 ext.697

Business owners,

VMS-Washington is passionate about saving business owners money on their processing and cut their business costs.  How do we do it?  Simple, we provide you with A rated services, give you rock bottom rates,  help you with better business practices through our preferred partners and educate you on credit card processing.  How can we give you better rates than other merchant service providers?  We process over 100+ million a day in business which means we can ask for better rates and fees.  Due to the overwhelming replies we are eager to help business owners by giving you great rates and fees and with those great rates we also promote you business for free though our 44,000+ in our network.  What would you do with your extra savings?

  • Invest in your company?
  • Pay off some bills?
  • Buy more inventory?
  • Pay for lunch for your employees?
  • Do more advertising?

VMS-Washington helps all businesses, it doesn’t matter if you process $500 dollars a month or 500,000 a month, you’ll get great rates and fees from us.  We’ll help all types of businesses, non-profits and charities. For example:

  • Churches
  • Charities
  • Mom & Pop stores
  • Franchises
  • Grocery stores
  • Auto dealerships
  • Restaurants
  • Bars & pubs
  • Hotels
  • Web based companies
  • Any and all businesses

So why pay high rates when you can be with a company that will give you low rates and fees and promote your business for free.  We ask potential clients these questions:

  • Are you happy with your current provider?
  • Do they send you referrals?
  • Do they promote your business?
  • Have you checked them out on the BBB?
  • Do they give you $50.00 per referral?
  • How many referrals have you received from them?
  • Have they told you about the Durbin Amendment?

To sum it up.  VMS-Washington will beat every processor out there and give you the best rates and if we can’t we’ll give you $500.00 cash!  Contact us if you want to save money on your processing and help you save on other business costs.

Thank you,

Michael Roberts

VMS-Washington
www.vms-washington.com
800-531-8575 ext. 697


VMS-
Washington saved Law Office of Anna G 33.15%. We can beat anyone out there 20-60% off their current provider with average savings of 46.02%. Valued Merchant Services offers a free cost analysis to compare your current provider to us. In addition, anyone that sends us business our way will get $50.00 when sign the client signs. We also challenge you to beat our rates, if we can’t we will pay you $250.00 Cash. Has your current processor told you about the Durbin Amendment and how it can save you money on your processing rates and fees?

Due to the overwhelming replies and inquiries VMS-Washington wants to help your business out by giving you rock bottom rates for your processing.  We also can help your business by giving you great rates for unsecured business loans with an 90% approval rate for start-ups and existing businesses.  Call or email us if you want to know more.

Michael Roberts

VMS-Washignton
www.vms-washington.com
washignton@valuedmerchants.com
(800) 531.8575 ext. 697

VMS-Washington June 2012 Business Newsletter

VMS-Washington offers a free cost analysis to compare your current provider to us. In addition, anyone that sends us business our way will get $50.00 when sign the client signs. We also challenge you to beat our rates, if we can’t we will pay you $250.00 Cash. Has your current processor told you about the Durbin Amendment and how it can save you money on your processing rates and fees?

Due to the overwhelming replies and inquiries VMS-Washington wants to help your business out by giving you rock bottom rates for your processing.  We also can help your business by giving you great rates for unsecured business loans with an 90% approval rate for start-ups and existing businesses.  Call or email us if you want to know more.

Michael Roberts

VMS-Washignton
www.vms-washington.com
washignton@valuedmerchants.com
(800) 531.8575 ext. 697

Check out our previous Business Newsletters:

VMS-Washington June 2012 Business Newsletter

VMS-Washington May 2012 Business Newsletter

VMS-Washington April 2012 Business Newsletter

VMS-Washington March 2012 Business Newsletter

 

 

Due to the overwhelming calls and emails, VMS-Washington is giving businesses the Spring Deal of the Year.  For a limited time we are offering rock bottom rates for new and existing businesses.  The questions we always ask business owners are:

  • Have you checked out your current or potential merchant service company on theBBB?
  • Does your current provider or potential provider promote your business?
  • Does your current provider or potential provider send referrals your way?
  • Are you getting the best rates in town?
  • Has your current or potential merchant told you about the Durbin Amendment?

Wouldn’t you want an A rated company that and will promote your business though their social media and monthly newsletters.  For more information contact us.

 

Thank you,

VMS-Washington

To read more go to: Business Newsletter May 2012

VMS-Washington May 2012 Business Newsletter

 

Valued Merchant Services offers a free cost analysis to compare your current provider to us. In addition, anyone that sends us business our way will get $50.00 when sign the client signs. We also challenge you to beat our rates, if we can’t we will pay you $250.00 Cash. Has your current processor told you about the Durbin Amendment and how it can save you money on your processing rates and fees?

Due to the overwhelming replies and inquiries VMS-Washington wants to help your business out by giving you rock bottom rates for your processing.  We also can help your business by giving you great rates for unsecured business loans with an 90% approval rate for start-ups and existing businesses.  Call or email us if you want to know more.

Michael Roberts

VMS-Washignton
www.vms-washington.com
washignton@valuedmerchants.com
(800) 531.8575 ext. 697

Check out our previous Business Newsletters:

VMS-Washington April 2012 Business Newsletter

VMS-Washington March Newsletter has launched

Check out our February 2012 Newsletter

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.

“I’m a big believer in creating and sharing meaningful content,” says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. “Over time, that is every brand’s best bet for creating and sustaining a following that will grow their business.”

But what does it all entail? Mashable spoke with some super-social brands about how they find new customersand lock in their existing ones they have as repeat buyers.

1. Get Your Search On

There are 340 million tweets sent per day — odds are that a few of them are referencing your brand, though you may not realize it. “Just because chatter on social media channels isn’t mentioning your brand by handle or hashtag doesn’t mean it isn’t happening,” says McKee Floyd, director of brand development at Sweetgreen.

The key is to be proactive. For the company’s upcoming Sweetlife Festival, Floyd set up Twitter searches for “sweetlife” and “sweetlife festival” on TweetDeck, which pulls the tweets even if users didn’t include the hashtag. “As groups of friends have conversations back and forth on Twitter about whether or not they should buy tickets, we monitor and chime in with helpful info, answering logistical questions about the festival and hopefully swaying them towards choosing to attend.”

Geoff Alexander, managing partner at Chicago’s Wow Bao, says his team also uses TweetDeck to search for certain keywords — such as “wow bao,” “baomouth” and “hot Asian buns” — and they reply to any and all posts they find. Wow Bao initially got into social media because there wasn’t a budget for advertising, so the brand opted to spread the word by giving away buns. “@BaoMouth searches the Internet for ways to reward people — giving away bao, full meals or mobile money [for the food truck],” says Alexander.

But the search tactic works for more than just food concepts. Danni Snyder says she monitor mentions of Dannijo religiously and also searches Twitter for “jewelry.” Consuming social media buzz about jewelry — and not just Dannijo’s wares — helps the brand be “aware of what people are talking about, what they like and don’t like, etc.” says Snyder, which can help Dannijo cultivate a new audience with their next collection.

One tip for finding new customers is to see who’s engaging with your competitors — if someone just started following or tweeted at or checked in at another bakery in the neighborhood, you could tweet at the person to come check out your cupcakes. They customer will appreciate the shout-out and the fact that you handpicked them to be your customer. Get clever with searches that are relevant to your business and offerings to help you target potential customers — then reel them in by being charming and human, not salesy.

2. Use Images to Engage

A picture is worth a thousand words — photos drive twice as much engagement as text posts do on Facebook. So if you’re looking to attract some new fans, start snapping pics.

Snyder says Instagram is her favorite medium for connecting with fans. “You can subliminally market without annoying your customers because each post is capable of accomplishing a number of things,” she says. “In one post, we can showcase a new design available at Dannijo.com, thus driving traffic to our ecommerce site; show how we’d style the jewelry; mention a tastemaker friend like Questlove or ManRepeller and promote them while they’re wearing Dannijo; inspire discussion and engagement, gaining valuable customer feedback; and provide followers some visual inspiration and insight into your creative process.”

But the pics need not be product-focused. Dannijo posts photos of food and musicians that embody the Dannijo vibe, and its 9,745 followers like and comment on every one of them. Similarly, Rent the Runway posts pictures of various style trends. “On Facebook, we try to use as much imagery as possible — not just promotional imagery of our dresses, but images that relate to pop-culture,” says Jenny Fleiss, president and co-founder of Rent the Runway. For example, in anticipation of the upcoming Great Gatsby movie, the RTR blog posted about Gatsby-inspired fashion trends.

3. Host a Competition

Nothing gets customers going like some swag, so contests are a great way to boost your followers and engagement. But be strategic about what you’re offering, or else you could attract the wrong followers.

ModCloth hosts monthly photo contests that garner hundreds of entries and thousands of votes. “Our most recent contest, Thrifted Treasures, asked our fans to share their favorite vintage finds, and our community could vote up their favorites,” explains Natasha Khan, ModCloth’s social media manager. “The social actions surrounding that event brought in thousands of new fans, which we otherwise would not have gained.”

Khan says contests and offers have been the most high impact customer generation events for ModCloth. But if you’re planning on hosting a contest, Khan has a few suggestions. First, build in actions that allow the fan to share to their social networks, as this will increase virality. Second, stay true to your brand. Third, tweak the contest to fit the platform on which you’re running it — “On Facebook that means sharing photography, on Twitter it means wordplay hashtags, and for Polyvore it means styling outfits,” says Khan.

“Quality is more important than quantity when it comes to Facebook fan growth. If your company product is clothing and your prize is free iPads, then you will gain followers that might not belong to your core demographic. Make sure the reward is something your customer will value, such as a gift card or grab bag of your products,” says Khan.

4. Spice Up The Platforms

With so many platforms to manage, be sure to have a distinct M.O. on each channel — and cross-pollinate sparingly. If a customer sees the same information and pictures on Facebook, Twitter, Tumblr, Instagram and Pinterest, she need only follow you on one of these platforms. Also, be wary of overpromotion. Nothing is more of a turnoff than a constant sales messaging — people easily can unfollow, and they will. Interestingly, many of Wow Bao’s posts have nothing to do with bao — @BaoMouth tweets during award shows and keeps a lively conversation going on a number of topics, winning people over with its spunky personality.

Of course, a big reason why you use various social media channels is to promote your product, so there are some things to keep in mind for the messaging when you are pushing your goods.

“Prove the value of being a Facebook fan. If you can find the same content and offers on other channels, there is no incentive to also follow the brand on Facebook,” Khan says. “Exclusive Facebook-only offers and original content reinforces our investment in the channel.” The same goes for every other social platform.

For Equinox, Facebook is for broadcasting of events and initiatives, like Cycle For Survival, Twitter is more conversation and geared toward responding to questions about membership, fitness routines and healthy eating, and Foursquare is the platform on which to find offers for Equinox’s spa and shop, which are open to the public. “Every Monday in March, we posted a different Foursquare check-in special for The Shop at all of our locations,” says D’Aromando. “Since you don’t have to necessarily be a member to go to The Shop or The Spa, these specials are accessible to everyone,” and can lure in potential customers into becoming Equinox members.

The company’s Q blog is another digital project where you’ll find awe-inspiring videos and original lifestyle content — a great way to add value for potential customers. “Q was launched to extend our brand and increase this word-of-mouth among our target audience. It gives people — members and nonmembers — topics and material from our Equinox experts to share with others,” says D’Aromando. “In lieu of promos, we create a different sort of currency: highly produced, branded content on Q with exclusives for our social media communities.”

5. Make It Personal

No one like a mass message — consumers like to feel as if they’re the only ones being spoken to. You should know your customers and speak to them in personal ways to establish touchpoints that build relationships and create loyalty.

“I like to make it very personable — if someone tweets a question I make sure to answer immediately,” says Steven Rojas, social media director at GrandLife Hotels. “Often I go as far as Googling that person to make sure I know as much as I can about them before reaching out. I want to humanize the brand so people don’t feel like they are speaking to a computer but to an actual person who cares about what they are saying. My obsession for all things digital never sleeps, so I make sure everyone gets what they need, when they need it.”

Live chats are another effective way to offer intimate interaction and engagement with fans. “It’s about having a conversation with your community, so we often do live chats with our stylists on Facebook to answer any styling questions customers may have,” says Fleiss. “These posts tend to elicit the most ‘Likes’ and comments.”

While you’re browsing sites for comments to respond to, don’t ignore negative feedback — addressing the complaint is an opportunity to convert an unhappy customer into an impressed brand ambassador.

“We’re very appreciative when someone takes the time to let us know about a bad experience or an issue because then we can help fix it,” says Jenny Danzi, a Mountain Dew brand manager. “Reply to every complaint to turn those consumers into advocates — even if you can not offer an instant fix, people appreciate getting a human response,” she adds. And don’t forget that even the littlest gesture can make a big difference. “Sometimes for us it can be as simple as letting consumers know where they can find our products,” says Danzi.

Wow Bao takes it to the next level, proactively finding ways to create touchpoints with consumers. “We comment on any and all posts mentioning people’s birthdays and pop culture,” says Alexander. “We even schedule posts for people’s birthdays, when people post something like, ‘My birthday is in 12 days’” — a very personalized tactic that can go a long way

6. Let Your Customers Shine

Nothing makes a customer feel better than being acknowledged — or better yet, honored — by their favorite brand. Is there a way to offer kudos to your loyal fans? If so, make it happen.

Because women love to talk about what they’re wearing — and often wear RTR to social events such as weddings and cocktail parties — Rent the Runway strives to move these conversations online. “We have weekly style award contests on our blog and Facebook Page, and a section of our site called RTR Moments where women can share photos of themselves in RTR dresses,” says Fleiss.

For Mountain Dew, whose fan base is extremely young and active on social media, the “Diet Mountain Dew Supernova Spotter” is a great way to celebrate the return of the fan-chosen flavor in addition to highlighting the passion of the fans. “Dew drinkers can upload their photo of Diet Supernova, and on Friday we’ll open the entries up to public voting. Fifteen winners will each get a Diet Dew hoodie, and everyone who enters can easily share their Diet Supernova passion with friends,” Danzi says.

For Equinox, whose social media fan base is largely comprised of members, the goal isn’t as much to incentivize people to join (they already have), but to make them feel special for being members. “We have a Facebook app where members can refer friends directly, and if the friend joins, the member gets a referral bonus,” says D’Aromando. “We also just launched a program on Twitter where we’re rewarding our advocates by offering them private group fitness classes for them and their friends. This gives us a way to say ‘thanks’ to those who always post about us, and it gives them something to talk about with their friends — online and off.”

Brands, how does your company acquire new customers on social media? Consumers, what makes you want to become a customer? Let us know in the comments.

VMS-Washington – What is the Durbin Amendment?

An Overview of the Durbin Amendment

The Durbin Amendment is an addendum to the Dodd-Frank Financial Reform and Consumer Protection Act passed by Congress in 2010. Its namesake, Senator Richard Durbin from Illinois, wrote the plan to expand Federal Reserve powers for setting interchange fees related to debit card transaction processing. In setting the fees, the ultimate goal is spur economic growth with lower fees. Theoretically, retailers could lower prices on consumer goods with the savings on paying high fees to big banks. Lower prices might help to increase consumer spending.

The rules of the Durbin Amendment would cap the interchange fee for debit card transactions. Generally, interchange fees are charged by retailers for each payment accepted with a debit card or credit card.Before the passage of this amendment, the average charge from banks to retailers per transaction was 44 cents. According to the Federal Reserve, banks collected nearly $16 billion annually on these fees to cover fraud prevention and administrative costs. Beginning October 2011 – when the new law goes into effect – the charge will cap at 12 cents.

For retailers, this appears to be an advantage in reducing the amount of bank charges. However, some note that banks will look for alternatives to the revenue loss. Consumers could end up paying the price, literally and figuratively, for the lost revenue.

Additional Provisions in the Durbin Amendment

The Durbin Amendment only affects banks that have less than $10 billion in assets.

Retailers have a choice in selecting a debit network service to process the transactions. Before the new law, retailers could only use the STAR network to process Visa transactions. This was required even if other merchants charged less.

Retailers can give discounts to consumers who pay with a debit card or in cash. Merchant agreements for both Visa and MasterCard currently ban this practice to encourage credit card use.

Problems with the Durbin Amendment

Critics observe the looming problems with the Durbin Amendment, despite its positive provisions.

Because credit cards remain unregulated, banks may choose to increase incentives such as rebates and reward points to entice more spending with credit cards. Consumers may see an advantage to using credit cards versus a debit card to earn the incentives.

VMS-Washington – What is the Durbin Amendment?

Currently there there are restrictions on banks for requiring minimum purchases with debit cards, however fears do exist that with this new legislation that many banks may try and change this. For example, banks could decide to cap debit card purchases at $100, limiting big ticket purchases. Instead, consumers will be forced to use a credit card, prepaid debit card or cash. Purchases are limited for consumers who have bad credit and no credit card.

Smaller banks not directly affected by the Durbin Amendment could suffer revenue losses. Market forces might require small banks to lower rates to remain competitive.

Another problem is banks may transfer the fee to consumers to offset revenue losses. One way this could occur is by changing the terms for free checking accounts. It is possible that banking competition will prevent such changes.

How the Durbin Amendment Impacts Small Businesses

For all of its intentions to improve economic activity, this legislation will impact small businesses in several ways.

Most small businesses pay more to provide discounts than for debit interchange fees. This leaves most at the mercy of a pricing strategy. A tiered system with a merchant service company could cost more.

Small businesses could realize very little in actual savings proposed by the Durbin Amendment. For example, merchant services may have a coded system that equates to other fees such as down-grades and hidden mark-ups.

In essence, small businesses may not see any savings initially because of blended contract agreements. The net effect is that consumers who purchase from these businesses will not see any savings. Small businesses that currently do not accept debit card payments would not see any savings.

If banks raise banking fees, they may include small business checking accounts. Nearly 15 million small businesses have active checking accounts. It is estimated that small businesses could pay as much as $4.8 billion in higher fees during the two years after the Durbin Amendment is implemented.

Many small businesses will need to analyze their debit card transactions. This could help to determine whether savings is possible with their current provider, or if switching to one with lower fees is worthwhile. What works for one small business may not benefit another based on the payment card consumers use.

Conclusion

The Durbin Amendment was passed to increase economic activity among consumers and small businesses. The interchange fees enforced by the Federal Reserve could add more cost than savings to both groups. Market competition may drive banks to shift the lost revenue onto small businesses and consumers.

VMS-Washington – What is the Durbin Amendment?

Larger businesses may benefit more from the reduced interchange fees and have more flexibility to pass those savings onto consumers. However, the law allows small businesses to select its merchant service for transactions. This provides more options in providing a merchant service provider with reasonable fees.

A big key here is that it still falls the each small business to ensure they are saving money with the new legislation. Make sure when you call your current credit card merchant account provider or the one you are thinking about signing with, that they are aware of Durbin and have adjusted their pricing to pass on these savings. If the representative can not quickly speak to how they adjusted their prices, or worse seems confused as to what the Durbin Amendment is, then it likely means you should find a different merchant service provider to work with.

Due to the overwhelming replies and inquiries VMS-Washington wants to help your business out by giving you rock bottom rates for your processing.  We also can help your business by giving you great rates for unsecured business loans with an 90% approval rate for start-ups and existing businesses.  Call or email us if you want to know more.

Michael Roberts

VMS-Washignton
www.vms-washington.com
washignton@valuedmerchants.com
(800) 531.8575 ext. 697

Credit card company American Express seemed to come out of nowhere in the past year, offering one social media program after another.

FacebookTwitterFoursquareYouTubeLinkedInGoogle+— it’s got them all covered, and even better, it stands for what its consumers want across all of the social platforms it’s on.

While American Express has seemed to pump a lot of life into its social strategy as of late, it has actually been on the scene since 2009, helping cardholders solve problems one tweet and wall post at a time.

We spoke with Leslie Berland, SVP of digital partnerships and development at American Express, for the backstory on AmEx’s social media strategy, mission and goals. Read on for what she had to say.

American Express joined the social media scene in 2009 with presences on Twitter and Facebook, aimed at providing customer service for cardholders.

A Customer Service Foundation

American Express joined the social media scene in 2009 with presences on Twitter and Facebook, aimed at providing customer service for cardholders.

American Express first made its appearance on Twitter with the @AskAmex handle, focused on servicing Cardmember and merchant questions and needs. Berland says that @AmericanExpress and the officialAmerican Express Facebook Page came soon after.

“Our mission is to be everywhere our Cardmembers and merchants are,” says Berland. “To engage with them, service them, deliver unique value that’s shareable and create seamless digital experiences that surprise and delight.”

Since the beginning, American Express has built its social strategy on service, and it continues to improve its implementation by taking in user feedback. “We spent a great deal of time listening to the community. The community interests and feedback defined our strategy,” says Berland.

AmEx has come a long way — with nearly 2.4 million Facebook fans and more than 348,000 followers on Twitter for the American Express U.S. pages alone. Its presences have also expanded internationally, and the brand now supports efforts on LinkedIn, Foursquare, YouTube and Google+, as well.

Couponless Deals Galore

American Express is the master of the couponless deal in the social media space.

With AmEx Sync, cardholders can enjoy exclusive merchant deals by syncing their cards with their Facebook, Twitter and Foursquare. No coupon is necessary, just the linkage and a qualifying purchase.

AmEx first launched Sync with Foursquare in June 2011. In July, it added Facebook in on the fun, launching its “Link, Like, Love” app — after linking an AmEx card, a user can then access deals based on brands that he or she “likes” on Facebook.

At SXSW 2012, AmEx stole the show, launching Sync for Twitter and offering up Jay-Z tickets for SXSWers that completed the sync. Partnering with the likes of Whole Foods, McDonald’s and Best Buy, AmEx announced that after linking an AmEx card to their Twitter accounts, cardholders can tweet strategic hashtags to load deals onto their cards. With the hashtag #AmexWholeFoods, for example, a cardholder receives a $20 statement credit when he or she purchases $75 or more at Whole Foods using his or her synced card.

Now with a full suite of couponless deals to offer up to consumers, American Express is flexing its social media muscles in all the right ways.

Rallying Small Businesses

AmEx’s social media strategy accommodates the needs of both consumers and merchants. While much of what we see is tailored for the customer experience, AmEx goes out of its way to reach merchants as well.

With its national Small Business Saturday initiative, AmEx uses traditional and digital channels to promoting the Shop Small Movement, which encourages consumers to shop at their favorite local businesses on Small Business Saturday, the Saturday in between Black Friday and Cyber Monday.

Berland says the program has been a success for the company. “In 2011, more than 2.7 million Facebook users ‘liked’ the Small Business Saturday Page –- more than doubling the 1.2 million Likes in 2010. Nearly195,000 tweets were sent in support of Small Business Saturday in November, many leveraging the hashtags #SmallBusinessSaturday and #SmallBizSat.”

In February of this year, Twitter partnered with AmEx to open up its self-serve advertising platform to AmEx cardholders. AmEx even offered up $100 in free advertising to the first 10,000 businesses to sign up.

And we can’t forget the Facebook makeover from last year — AmEx teamed up with Facebook to give five small businesses a Facebook makeover and $20,000 to grow their businesses, as part of its Small Business Saturday program.

A Corporate Culture Transformation

Social media has a way of changing corporations — shaking them up, making them cautious or loosening their buttons. Every company is different — some embrace it, some battle it. AmEx is doing all it can to run with the opportunities that social media presents, and it’s going big.

“The digital transformation occurring at American Express cuts across many business units, and it has to because of the breadth and depth of our business,” Berland explains. “From customer service to merchant services to our entertainment and travel business units, to corporate affairs, as well as our newly formed digital partnerships and development team, social media is a company-wide initiative.”

“We are continuously evolving and, as a 162-year-old company, have done that over the course of our history,” says Berland. “That evolution will continue as the digital space matures, and social media platforms are the digital manifestations of community and membership –- which are at the core of American Express.”

This is from Mashable Business

Due to the overwhelming replies and inquiries VMS-Washington wants to help your business out by giving you rock bottom rates for your processing.  We also can help your business by giving you great rates for unsecured business loans with an 90% approval rate for start-ups and existing businesses.  Call or email us if you want to know more.

Michael Roberts

VMS-Washignton
www.vms-washington.com
washignton@valuedmerchants.com
(800) 531.8575 ext. 697