A Fresh Approach to Media, Part One

Social Media Day was a one-day event organized by Fresh Consulting and GTX Marketing, both Seattle-based companies. Fresh Consulting specializes in strategy, design, and technology services for businesses and GTX Marketing focuses on innovative Web design to strengthen business brands. Last Saturday, hundreds of attendees sat in the southwest corner of the Century Link Events Center to listen to the social media mavens that Fresh Consulting and GTX Marketing had invited to share tips and strategy in this digital age.

Rod Brooks (@NW_Mktg_Guy), senior marketer for Pemco Insurance, acted as emcee for the day and if the Starbucks coffee in the Bassett Furniture sponsored lounge hadn’t woken the morning’s attendees, then Rod’s taxi-yellow suit was sure to do the trick. He shared some statistics about consumers, how to advertise to your intended audience, and parted with the advice: “Know your talkers; give them something to talk about; make it easy to share.”

Mike Whitmore (@mikewhitmore) stepped up to the podium to introduce his friend, Kathy Ireland (@KathyIreland). Mike had been blogging during his late wife’s battle and eventual death from cancer. It was via those blog posts and the Twitter platform that Mike and Kathy formed a friendship and business connection.

Kathy, a former supermodel who exudes femininity and poise, shared her background in modeling and how it prepared her for the thick skin required to succeed in business. She stated that, “all the rejection” was one of the gifts of her modeling career. Though she is one of the most successful women in today’s business world (regularly touted on topForbes lists) Kathy also experienced nights spent at the airport while traveling for business with her husband and business team because they couldn’t afford to stay in a hotel. “Whatever material things you have to give up is not a sacrifice — it’s a  bold investment,” she stated.

She learned the value of investigating reputations and getting to know who you’re really doing business with before starting a partnership or affiliation. Also she knew she had to, “Ask powerful questions to get powerful answers.” Regarding social media, Kathy didn’t like the Twitter term “followers,” rather she prefers to call them “people who walk with me” and states, “You have the information that they need. Give it to them.”

Kathy concluded her talk by opening up the floor to questions. One of the best came from a young girl in the audience who asked Kathy, herself a mother, what she would teach her kids about business. Kathy, clearly charmed like the rest of the audience, offered: “Treat others like you would want to be treated. Be kind. Be a good listener. Give 110%. Give more than what’s expected. Work hard.”

Mike Whitmore once again took the podium and launched into the value of video content in business. Imagery and storytelling create conversation around your product and the product can be and should be a subtle component of your imagery content. Mike told a story about Keith Ferrazzi (author of Never Eat Alone) and how, once again, a personable connection made via Twitter translated to a “real world” chance to meet and engage. Mike said Keith was a “genuinely nice human being” and Mike loves the book and encouraged everyone to pick up a copy.

Mike’s advice: “People are talking about your brand. Know what they’re saying.” Monitor your presence on the Web and make sure it is an accurate reflection of your business. Facebook, Twitter, YouTube, and now Pinterest are the top sites with which businesses and consumers engage. On a given day, 400K people sign up for Twitter. If you’re a business and don’t have a presence on these sites, you should!

As Mike spoke, I paused to look at the event attendees around me. From the moment the event began, Seattle’s social media savvy in the audience had been tweeting up to the minute accounts from the show to the Twitter hashtag “#nwsocial.” It’s amazing the ability people have to pay attention, or half attention to a speaker while tweeting to theiraudience. Every speaker mentioned in this article has a Twitter handle after their name. If you’re not on Twitter yet, they’re the people you should follow and begin to watch how they use hashtags to reference a current trend. Here’s a Twitter primer from Mike:

@ symbol : Used before a person’s name or handle, it’s how you tweet to them publicly.
# hashtag: A way to sort data and follow a meme or trend.
bit.ly: A shortened Web address. Makes links friendly to Twitter’s 140-character per tweet limit.
RT”: A retweet. A way of saying, “I like what you said,” and then sharing it with your followers.

Twitter is microblogging; you need to tweet. Mike also shared his approach to Twitter called being the “GAP.” Genuine. Accurate. Positive. 96% of people ages 18-35 are on a social network. Businesses want to market and engage with that demographic. Twitter can be intimidating to some as you begin to get comfortable with the platform, but if I can do it, you can too!

Stay tuned in the coming days for Part Two of Social Media Saturday where panelists and speakers discussed the value of content and storytelling. Can you tell a robot did not write this piece? This type of content and exchange between people like you and me is something we cannot outsource and something only humans can bring to life.

~Trishann Couvillion (@fire_eyes) Fire Eyes Photography

About trcouvillion

Best Corporate Event Photographer and Business & Headshots Photographer in Seattle. Event Photography for many top Seattle and Silicon Valley companies work with Trishann Couvillion of Fire Eyes Photography and well known individuals such as Steve Ballmer; CEO and President of Microsoft, Dennis Miller, Christopher Gardner, Michael Lewis and many others have been photographed by her. Check out her Corporate Website @ http://www.fireeyesphotography.com

Comments
  1. Ewa Erby says:

    Very interesting information!Perfect just what I was searching for!

  2. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such great info being shared freely out there.

  3. You could definitely see your enthusiasm within the work you write. The sector hopes for more passionate writers like you who are not afraid to mention how they believe. All the time follow your heart. “If the grass is greener in the other fellow’s yard – let him worry about cutting it.” by Fred Allen.

  4. Armanda Yee says:

    What’s up, just wanted to say, I loved this article. It was practical. Keep on posting!

  5. Hi there, I found your site via Google even as looking for a similar subject, your site got here up, it seems good. I have bookmarked it in my google bookmarks.

  6. I simply could not leave your web site before suggesting that I extremely enjoyed the usual information an individual provide in your guests? Is going to be again steadily to check up on new posts.

  7. garden sofa says:

    We wish to thank you once again for the lovely ideas you gave Jeremy when preparing her post-graduate research and also, most importantly, with regard to providing each of the ideas within a blog post. If we had been aware of your web site a year ago, we would have been rescued from the pointless measures we were implementing. Thanks to you.

  8. Very interesting information!Perfect just what I was searching for!

  9. I do consider all of the ideas you have offered to your post. They are very convincing and can certainly work. Still, the posts are very short for starters. May you please lengthen them a bit from next time? Thanks for the post.

  10. montre gps says:

    But a smiling visitant here to share the love (:, btw great layout.

  11. Enjoyed looking at this, very good stuff, thanks .

  12. Get senuke x says:

    I think this is one of the so much important information for me. And i am glad reading your article. But should commentary on some normal things, The web site taste is great, the articles is in point of fact excellent : D. Good task, cheers

  13. Thanks for sharing excellent informations. Your website is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched all over the place and just couldn’t come across. What an ideal site.

  14. Thanks for the write up! Also, I noticed that your RSS feeds aren’t working. Could you take a look at that?

  15. I got what you mean , thankyou for putting up.Woh I am thankful to find this website through google. “Those who corrupt the public mind are just as evil as those who steal from the public.” by Theodor Wiesengrund Adorno.

  16. parc bébé says:

    You have mentioned very interesting points! ps decent website.

  17. I genuinely value your work , Great post.

  18. Gregory says:

    I always was interested in this subject and still am, appreciate it for posting.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s