VMS-Washington – 40 Dos and Don’ts of Social Media Web Etiquette

Posted: 19 February, 2012 in Social Media
Tags: , , , , , , , , ,

I see plenty of articles about how to act when using social media and what the correct etiquette is for online networkers. A lot of those articles are re-purposed from other articles, which is a big DON’T if you want to be successful. Don’t you hate it when you’re trying to learn web etiquette and the author of the article breaks a primary rule? I learned the hard way how to be effective at community management, and I sometimes cross the line when it comes to graphic or stupid content (I made a new rule, I aim to alienate ❤ people everyday…. and no that is not an emoticon heart, it’s less than 3!), but in the end of the day I have enough self awareness to recognize my mistakes.

I would like to start by recommending anyone who wants to write a blog to go and try writing for an established news agency. Forbes, Technorati, Mashable, The Huffington Post and Yahoo! all take content submissions, and most editors have standard guidelines. I noticed the other day that 80 percent of blogs I’ve come across do not have the required writing skills to make their content sound credible. Simple steps like proofreading are essential in web development and if you’re going to spend a massive amount of time developing a blog then you should dedicate a negligible amount of time for proofreading. Of course I’m committing a DON’T here; I’m saying that something I’ve done is a required act to be considered viable (kinda like you aren’t on my level if you haven’t done it). Some people are naturally gifted at writing, but even those people could benefit tremendously from being accountable to a superior who has experience in online publishing. Writing for a full time editor will teach you more about writing for the Internet than reading a hundred articles or theorizing it all yourself.

  1. DO: Create a Facebook Page and Twitter Account
  2. Don’t: Invite everyone on your friends list to a group or send group e-mails
  3. DO: Emphasize traits people are attracted to in real life social settings.
  4. Don’t: Duck Face or take pictures shirtless.
  5. DO: Focus on building trust and credibility.
  6. Don’t: Spend a lot of time discrediting rivals and colleagues.
  7. DO: Ignore online behavior you dislike.
  8. Don’t: Comment on anything you can opine on.
  9. DO: Express Gratitude where it is deserved.
  10. Don’t: Keep a thank you message on your COPY command.
  11. DO: Express your expertise in editorial and Blog settings.
  12. Don’t: Re-purpose a tired message every day and call it a blog entry.
  13. DO: Study trends and reactions.
  14. Don’t: Expect to alter them with your opinions.
  15. DO: Discuss topics with qualified pundits and contacts.
  16. Don’t: Base decisions on advice from people who agree with you every time.
  17. DO: Experiment with new platforms and applications.
  18. Don’t: Try to maintain a presence on 42 social networks.
  19. DO: Tweet interesting articles that would interest your followers.
  20. Don’t: Tweet Mashable or other websites your followers have already read today.       (I still do that but he sure has some good articles)
  21. DO: Offer assistance to people who are in need of your skill-set.
  22. Don’t: Promise to help everyone when you don’t have the time.
  23. DO: Use management tools to maximize your presence, efficiency and effectiveness.
  24. Don’t: Replace yourself with bots and RSS feeds.
  25. DO: Have confidence in yourself and your proven strengths
  26. Don’t: Assume you’re good at something because you’ve been around it for a year.
  27. DO: Create the highest quality content you are capable of creating.
  28. Don’t: Tell everyone how great your content is.
  29. DO: Display a photo taken by a professional on your social media profiles.
  30. Don’t: Forget to clean the spots off the mirror when you take a pic with your iPhone.
  31. DO: Write a Blog about Pets if you were a Veterinarian for 12 years.
  32. Don’t: Write a blog about Web Development and Marketing if you were a veterinarian for 12 years.
  33. DO: Proofread anything you write (Blog Posts, comments, web pages, status updates)
  34. Don’t: Expect others to “know what you meant”
  35. DO: Find platforms that you like to use and join in on the existing conversation.
  36. Don’t: Expect others will enjoy the platform just because you do.
  37. DO: Tweet about trending topics and celebrities that entertain you.
  38. Don’t: Blow up Snookie’s Twitter feed because she lost a few pounds and you need a date.
  39. DO: Temper your actions with good advice from others.
  40. Don’t: Refuse to change because it is opposite of the behavior you recommend in your book.


Don’t: forget to follow us.

DO: Add some of your own Dos and Don’ts

Why hasn’t your processor mentioned the Durbin Amendment?  Learn how to lower your card acceptance cost: www.vms-washington.com and ask about the Durbin Amendment that was passed on October 2011 and how it will help you lower your rates.

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